Advisory and growth platform for luxury and lifestyle hotel brands.
White Roc Hospitality partners with luxury and lifestyle hotel brands and operators to support their expansion. We source opportunities, structure partnerships, and build long term platforms — grounded in an investor mindset and a deep respect for brand.
How We Work
Strategic advisory for luxury hotel brands navigating expansion into new markets. We represent your brand with the rigor of an operator and the perspective of an investor.
Opportunity sourcing and partnership structuring across the US, CALA, and Europe. We identify the right markets, the right partners, and the right structures.
Selective co-investment alongside capital partners in opportunities that meet our standards for brand quality, market position, and long term value creation.
Built on nearly two decades at the intersection of hospitality investment, development and operations
Sarve Eshtehardi founded White Roc Hospitality after nearly 18 years working across hospitality investment, acquisitions, asset management, and platform building globally. The business is built on the relationships, discipline, and long term perspective that have defined her career.
